Keyword research is an vital factor to succeed in internet marketing. No matter the process you are applying to drive traffic towards your website, you have to conduct correct keyword research. It is the holy grail of all internet marketing.
The first step necessary for this research is to choose a niche. After having selected the niche you would like to exploit, the next phase is to begin researching. You will generally need a keyword research tool. Most individuals use Google keyword suggestion tool. The fact of the matter is that you need not count only on this tool alone, keyword research tools like keyword elite and micro niche finder are also extremely important. Why? It is because you can get untapped keywords making use of these tools. They will give in depth results on any keyword you are analyzing like number of sites ranking for such keywords in their title, URL, body, how competitive the keyword is, whether it can rank on first page of Google and the remainder of others.
After choosing a niche and purchased a keyword research tool, the next phase is to start researching. I will make use of acne to illustrate how to do proper keyword research. Let say the niche you want to exploit is about acne and the product you need to use to market it’s an acne treatment cream. What you will have to do is to simply plug “acne” into the keyword research tool and click on the search button. The search tool will generate a list of acne keywords searched at search engines. Because you are marketing a product pertaining to a solution, you need to go for solution-providing keywords. Targeted keywords like acne cream, best acne cream, cheap acne cream, acne treatment cream etc should be selected by you. There is no need to choose keywords like causes of acne, symptoms of acne, types of acne and the remainder of other non-targeted keywords that do not provide a solution and may not get you potential buyers.
Then soon after finding several solution-providing keywords, copy and paste them into a notepad. Choose one particular keywords and plug it into the keyword research tool. This time you will see long tail keywords. Long tail keywords are simple to rank at Google than short tail keywords. An example of short tail keywords is “cure acne” while a good example of long tail keywords is “cure acne naturally in one week”. I believe you will understand with me that it will be difficult to rank for “cure acne” at Google but the second keywords can be ranked for. With a tool like keyword elite or micro niche finder, it will be possible for you to locate long tail keywords which Google keyword suggestion tool will not offer you.
A great approach to figure out a keyword that will be simple to rank at Google is to search it in quotes at Google. If it returns under 100,000 results, then believe me when I say to you that it will likely be easy to rank at first page of Google. This idea is even good for Ppc. Associated with that you not find more competitors for this keyword; this implies that you’ll probably bid less money for this keyword than the short tail keyword. The secret of using long tail keyword for Pay per click is that people who search them are mostly potential purchasers and not surfers.
