Keyword popularity research is the single most important problem of any network marketer, affiliate marketer, or internet marketer and it ought to be. Getting your business or opportunity ranked highly with the major search engines requires preparation, planning, and research. By studying this article understand a neat keyword popularity research trick that will present how many site owners are competing for a particular keyword or keyword phrase, which should be of more concern than how many actual web pages found.

If you own a website with Dr. Ken Evoy’s Site Build It you have the best tool for keyword popularity research built into your yearly membership. Brainstorm It’s not only the best tool for keyword research but also website concept searches, profitable keywords, content building, monetization, and a lot more. When you have not yet had the pleasure of the SBI experience I have a fascinating keyword popularity research trick so that you can try and its absolutely free.

There are a few basic optimization tasks that have to be done to each web page to acheive ranked well with the major search engines. This is keyword popularity research 101.

* Your Specific Keyword Must Be In The Title Be absolutely sure to utilize your specific keyword or keyword phrase in the title of all your content. The page title performs an extremely crucial role. The major search engines give special weight to these words when ranking your page for relevance. When they return the search results to searchers they show your page title the way you write it as a link to your page. Its the first impression that people read in the search results page so try to make it engaging. It should convey some benefit to your possible visitors. So keyword popularity research lesson number one: Provide your visitors a motive to click your link.

* Include Your Specific Keyword In The Description Field In case you are writing a blog post, web page, or e-zine article you must write a description of your content. Think of your description as an ad for your page. Visitors won’t see it on your web page but they will see it or portions of it in the search engine results page (SERP). The description is the second half of what searchers see in the SERP. The title being the first. Help to make it useful and relevant to the article without misleading. Try to address a need, concern, or pain and provide a lead-in to a remedy. Don’t use up the description box real estate by using your particular keyword more often than once and limit the characters to only 200 less is better. Keyword popularity research lesson number two: Write a compelling description to please both human visitors along with the search engines.

* Your Unique Keyword Has to be Within The First 90 Characters Of Your Article Body Some search engines don’t use the description in their SERP so your article body must have your specific keyword in the first 90 characters. That is certainly why its often safest to put your certain keyword in both the description and article body. The major search engines that don’t use the description will compose a description from the first 150-200 words of the article body instead. You will observe why missing this step might cost you very much in the search engine page. Keyword popularity research lesson number three: The nearest your specific keyword is to the start of the article body the higher the major search engines rank your page. So put your particular keyword in the starting sentence of your starting paragraph.

* Make Keyword Centered Text Links Within The Article Body The major search engines put a lot of emphasis on text links or links that are clickable. This not only is a help to your web page but also to the main benefit of the web page you are linking to. It illustrates the various search engines that you’re delivering a value to humans by sending them off your page to a related site. Just make sure to make the link open in a new window this way your web page continues underneath waiting for your visitor to go back. For example: a text link that says “click here” won’t score your page virtually any points. However a text link that says for more information read how Ken Evoy’s Site Build It takes the worry out of making keyword optimized webpages; will score points. Keyword popularity research lesson number four: Include your keyword in a text link once by no means more than twice. If you have a site the simplest way to achieve this would be at the bottom of your web page having a text link that says ” go back to home page from (whatever your page name).

* Utilize Your Specific Keyword In The Article Body Repeatedly The various search engines try to figure out what a web page is about. They do this by searching for certain on web page hints. The placement of your certain keyword in your body copy are the strong hints to the search engines. This tells them what the web page is about. Search engines have become quite sophisticated at pinpointing the topic of a page. They need sufficient hints to recognize the theme of the web page but too many will get you penalized. So the typical guidelines to excellent writing apply. Writing outstanding content, using synonyms, related words and generic keywords all help the various search engines understand what the web page is about. Plus it makes for great reading which pleases both human visitors and the search engines.

What Does This Have to do with Keyword Popularity Research?

It has a lot to do with it because these are the basic methods necessary to be sure your page is optimized. You might want to bookmark this web page for future reference so the very next time you create new content you can use it at as system.

Now I’m going to present you the keyword popularity research trick that I talked about earlier. Tips on how to find keywords which you have a opportunity at ranking for? How many competing web pages is too much? Is there a secret number from the results that you should avoid? How can you discover your real competition and is it worth competing for that particular keyword?

These are all excellent concerns. You achieve this by having your keyword/phrase wrapped in quotes. Everytime you put quotes all-around a keyword you are requesting the major search engines for a direct match. With no quotes asks for results including those words. Quite simply, the phrase internet marketing without quotes would return something like how really does internet marketing work.

Here’s how to find out who your real competition is and decide if that particular keyword phrase is worth going after. We know the title and anchor text needs to have our certain keyword. Now we have to discover how several other web pages are optimizing the same way.

For the purpose of this illustration allow us use the keyword popularity research term learn golf . How many other web pages have that actual keyword phrase in the title and anchor text. You should know how many webpages want to rank for this same phrase.

Log into google and in the search box enter: intitle:”learn golf” inanchor:”learn golf” sidebar: make sure to use one space between the first “learn golf” and inanchor.

Google shows me that you have 19,500 other pages trying to compete for the same specific phrase in the title and anchor text. Here is the actual competition.

Now lets have that same phrase and see what we get without quotes. This will get back web pages that have the term “learn” and “golf” in the title and anchor text. For example: learn to golf . Google results are 1,050,000.

Right now all we’ve been performing is acquiring keyword popularity research information. The first research with quotes is the one which we are most concerned with.

Eventually do a immediately search on Google. i.e. learn golf. Wow! 85,500,000.

Here’s the trouble. The search term in quotes 19,500 has too much competition. It is going to be challenging to rank in the top 10 making use of this term.

So the next step is to do a bit of keyword popularity research fine-tuning. Try adding modifiers to your search term such as: fast, easy, quick, simple, etc. This is called longtail keywords. Longtail keywords are keyword phrases consisting greater than 3 words. They are more targeted so your potential visitors are seeking what you will be offering. Don’t get too carried away with the longtail; under 6 words is best. I prefer the longtail and then try to write content specifically targeting 4-5 keyword phrases.

Okay, in quotes: intitle:”how to learn golf” inanchor”how to learn golf”. Search results 27,700 and another one “learn golf fast”. Search results 3. learn golf fast 1,050,000 Straight search: 185,000,000

The final analysis: The search term learn golf fast in the title and anchor text is a sure fire hit for page 1 on Google.

What’s the magic number when using the intitle/inanchor technique? How many web pages should you limit your competition to? If you’re only starting out under 100 is best. The lower the better; this way you will quickly build a rapport with the major search engines. Continue building more content, link your content, and before long you can actually compete with tougher keywords.

I don’t fret too much about it because I get spoiled by using Dr. Ken Evoy’s Site Build It. The process is foolproof and I know my pages are optimized. As reliant on fact, the block builder won’t even give you access to your headline if your keywords aren’t entered correctly then the analyze it tool finalizes the page for keyword density. A tool like this is worth greater than a yearly membership to SBI and I put it on for all my content not only content for my website.