In case you are trying to generate targeted traffic to your websites, then I’m sure you’ve been informed how essential it is that you perform proper keyword research.
Well how can you do that?
I’m pleased you wanted to know.
In every single market (or niche) there are what we shall call “general” keyword terms. Most of these general keyword terms will usually have the highest search volume (more people searching for it on search engines), and there will only be a small handful of these keyword terms in a presented niche.
For this reason, there is usually a lot of sites competing for these general keyword terms. A good example of this is actually the keyword “golf”.
In the “golf market” the most general keyword term is naturally going to be”golf”. It gets the highest amount of searches for that market. It also has a lot more websites competing to rank in the top 10 and more advertisers in the right hand side which means a high price-per-click if you were to advertise for the keyword phrases”golf”.
This is what we are going to call the “high hanging fruit”. It’s difficult to succeed if you’re targeting these common search terms.
You are going to attain a higher level of success aimed towards the “low hanging fruit” as an alternative. Which keywords are the “low hanging fruit”?
Concentrating on long tail keywords with article marketing makes it far more easy to rank in the top 10 for that given keyword and really ranking in the top 10 of Google is the only thing that matters.
It does not matter if you’re on page 2 for a keyword that gets thousands of searches per month, because you will still barely have any clicks.
It’s just the way it is. The majority of people when doing a search query, don’t proceed beyond the first 3 search results let alone the first page!
An illustration of this a “long-tail” keyword for the “golf market” is”How to Use a 9 Iron”. See what I’m getting at here?
There are numerous long-tail keywords for a given market meaning there is loads of keywords to rank for and squeeze traffic from.
It is also beneficial to market under long-tail keywords using pay-per-click like Google AdWords. Not simply is the price-per-click generally destined to be much cheaper, but the visitors are usually further along in the “buying process” which means they’re more prone to be receptive to your marketing message.
This mainly tends to make those who search using long-tail keywords the “buyers” in any given niche. Which is just what every single marketer is looking for.
