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Article Marketing – Step-by-Step Keyword Research

You can now use the following steps to finished your keyword search. The goal is to discover out what the monthly search volume for a specific keyword. We also need to know how much competition there is for our particular keyword. It is necessary that you keep a record of your outcomes, and the easiest method to do this is to make a spreadsheet of some outline. You need to use Excel or Word for this exercise. That way, you won’t have to recall important info in your mind.

We will assume you are starting off from scratch. You have a parcel delivery service with which you intend to create traffic. Now, what keywords will you use that will accurately reflect your niche business? Let’s start using a tool that will produce several ideas for you.

There are several tools online that you could use to help you with this exercise. Type in your niche idea; that is “parcel delivery”. Now, you ought to be presented with a summary of keywords that matched to your parcel delivery term. On the right-hand side, you will also view the approximate monthly search volume. Make a note of how many monthly searches are produced for your particular keyword. Then scroll down and have a look at the additional keywords to think about section. Now, put any new keyword that you believe fits your niche, making a note again of the monthly searches.

Once you have completed that exercise it is time to find out how much competition there is online for each of your keywords. Go to one of the main browsers and key in your chosen keyword in quotes. So parcel delivery will be “parcel delivery.” Right now there were 604,000 competitors for this specific keyword. Why don’t we try adding a word to change it. Type in”next day parcel delivery.” Now, there are 2,540 competitors for this term. This can be a very good keyword to use, and will also be relatively easy to get to the top 10 search result.

Now, repeat the activity for all you other keywords that you have and you desire to use. Record the info in your spreadsheet. Make an observation of the monthly searches and the amount of competitors for each keyword.

Yet another extremely helpful tool you can use is one that gives you suggestions for keywords and their monthly searches. Just use the free tools. There is definitely no need that you should buy a keyword tool for this minor project, unless you want to. There are plenty of keyword tools out there, but these two should be enough. Once you have gathered your list of keywords, there exists a little extra research that can be done to evaluate the strength of your competition that is already on the first page of the search result. You are trying to unseat your competition for rankings by taking their spots.

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